Swachh bharat abhiyan (clean India mission): SWOT analysis

Abstract

Sanitation is a basic necessity that affects everyone's life. To accelerate the efforts to achieve universal sanitation coverage and to put focus on sanitation, the Prime Minister of India launched the Swachh Bharat Abhiyan (SBA) on 2nd October, 2014. SBA aims to achieve Swachh Bharat by 2019, as a fitting tribute to the 150th Birth Anniversary of Mahatma Gandhi. SWOT is a basic, analytical framework that assesses what an organization can and cannot do, as well as its potential opportunities and threats and what obstacles must be overcome or minimized to achieve desired results. So the situational analysis was done by reviewing the available literature on subject. Its main strengths were funding provisions, technological innovations and flexibility to states in implementation of program. The main weaknesses were toilet construction without demand generation, caste system, the political system, voluntary nature of campaign instead of compulsory and less focus on other aspects of sanitation. There are some opportunities in the form of waste management through biogas/Domestic biogas plants and providing scientific and visual proof of disease transmission. Changes in administration, recycling solid waste, sustainability of interest and finally to change the mindsets of the people are the potential threats.