Acceptability of low-priced, socially-marketed sanitary napkins amongst non-users of sanitary napkins in a slum population of Delhi

Zakirhusain Shaikh, Meely Panda, Diksha Gaur


Background: Access to menstrual hygiene resources is a basic human and healthcare right. A substantial number of women in rural areas and urban slums do not use sanitary napkins due to its prohibitive cost and difficult access, leading to consequences like infections and the subsequent morbidity, school absenteeism and decreased social participation. The study explored the reasons for non-usage of sanitary napkins in an urban slum of Delhi. It was further studied if there would be a high acceptance if low-cost product was made available at health-centre.

Methods: A cross-sectional study was done to assess the magnitude and reasons for not using sanitary napkins and acceptability of low-priced sanitary napkins provided through RHTC.

Results: Most women (47%) do not use sanitary napkins because its price was perceived as high as against the benefit that can be accrued. Difficult in access to product purchase was the second important reason for non-usage. A low-priced sanitary napkin provided through RHTC was an acceptable solution to them.

Conclusions: Increasing the accessibility of affordable sanitary napkins through health centers can increase in usage of sanitary napkins.


Menstruation, Menstrual hygiene, Sanitary napkin, Reproductive health, Adolescent health, Social marketing

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