Unearthing transformation: a qualitative study on the impact of Radio Dhimsa bringing changes in health-seeking behaviour in Odisha's Tribal-Rich Koraput district

Madhumita Bhakta; Durga Madhab Satapathy; Jasmin Nilima Panda; Pramila Marandi

doi:10.18203/2394-6040.ijcmph20251710

Authors

Madhumita Bhakta Department of Community Medicine, M. K. C. G. Medical College, Berhampur, Odisha, India
Durga Madhab Satapathy Department of Community Medicine, M. K. C. G. Medical College, Berhampur, Odisha, India
Jasmin Nilima Panda Department of Community Medicine, M. K. C. G. Medical College, Berhampur, Odisha, India
Pramila Marandi Department of Community Medicine, M. K. C. G. Medical College, Berhampur, Odisha, India

DOI:

https://doi.org/10.18203/2394-6040.ijcmph20251710

Keywords:

Tribal, Health-seeking behavior, Underserved population, Community radio

Abstract

Background: The tribal-rich Koraput district of Odisha, India, is home to diverse indigenous communities facing various socio-economic and health challenges. In this context, Radio Dhimsa, a community radio station, has emerged as a powerful medium for potential health-seeking behaviour change. This qualitative case study aims to explore Radio Dhimsa's role in the Koraput district's healthcare practices, focusing on the narratives and experiences of community members.

Methods: Narrative analysis explored the personal stories, struggles, and successes of individuals and communities influenced by Radio Dhimsa. The study involved in-depth interviews and content analysis of the radio programs.

Results: The findings demonstrate that Radio Dhimsa has played a pivotal role in preserving indigenous cultures and languages while promoting community empowerment, education, and awareness. The narratives reveal shifts in social attitudes, health-seeking behaviour, health-care practices, and community health standards attributed to the radio station.

Conclusions: Radio Dhimsa's impact extends beyond mere broadcasting; it catalyzes positive change in community healthcare practices, especially within underserved tribal regions. This study underscores the significance of community engagement in media-driven narratives and their contribution to transformative changes in health-seeking behaviour. Understanding the complex interplay between media and narratives in tribal communities can inform strategies for sustainable development and empowerment.

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