Effectiveness of two different campaigning methods in reaching the public: conventional pamphlet campaign versus social media campaign: a pilot study
DOI:
https://doi.org/10.18203/2394-6040.ijcmph20233486Keywords:
Awareness program, Early childhood caries, Conventional pamphlet campaign, Social media campaignAbstract
Cost effective campaigning method to attract people to an awareness program need to be identified. Conventional pamphlet campaign remain popular despite the expanding range of social media campaign that have potential to reach large number of people at low cost. Two different methods of awareness campaigns were used to attract people to an awareness program. The conventional pamphlet was distributed manually and social media campaign was done in Facebook as a paid promoted post. The budget was fixed to Rs.1200/-for each group. People with interest are invited to scan the provided QR code which directs to an electronic form (e-form). The number of sign up were estimated in each method. A total of 17 people signed up to participate in awareness program. Of which conventional pamphlets campaign showed 6 sign up and social media campaign showed 11 sign-ups. The cost per sign up for conventional pamphlet campaign and social media campaign are Rs.109.09 and Rs.200 respectively. The social media campaign was the cost-effective method and reached larger number of sign-ups when compared to conventional pamphlet campaign. Overall, our results demonstrate that social media campaigning is the cost-effective method in attracting people than conventional pamphlets campaigning.
References
Li Y, Wulaerhan J, Liu Y, Abudureyimu A, Zhao J. Prevalence of severe early childhood caries and associated socioeconomic and behavioral factors in Xinjiang, China: a cross-sectional study. BMC Oral Health. 2017;17(1):144.
Sachdev J, Bansal K, Chopra R. Effect of Comprehensive Dental Rehabilitation on Growth Parameters in Pediatric Patients with Severe Early Childhood Caries. Int J Clin Pediatr Dent. 2016;9(1):15-20.
Nunn ME, Braunstein NS, Krall Kaye EA, Dietrich T, Garcia RI, Henshaw MM. Healthy eating index is a predictor of early childhood caries. J Dent Res. 2009;88(4):361-6.
Berkowitz RJ. Causes, treatment and prevention of early childhood caries: a microbiologic perspective. J Can Dent Assoc. 2003;69(5):304-7.
Palmer CA, Kent R Jr, Loo CY, Hughes CV, Stutius E, Pradhan N, et al. Diet and caries-associated bacteria in severe early childhood caries. J Dent Res. 2010;89(11):1224-9.
American Academy on Pediatric Dentistry; American Academy of Pediatrics. Policy on early childhood caries (ECC): classifications, consequences, and preventive strategies. Pediatr Dent. 2008;30(7):40-3.
Ismail AI, Sohn W. A systematic review of clinical diagnostic criteria of early childhood caries. J Public Health Dent. 1999;59(3):171-91.
Sun H Bin, Zhang W, Zhou X Bin. Risk factors associated with early childhood caries. Chin J Dent Res. 2014;20(2):97-104.
Tusek I, Tusek J, Ukropina S. Risk factors associated with early childhood caries in autonomous province of Vojvodina, Republic of Serbia. Vojnosanit Pregl Med Pharm J Serbia. 2017;74(6):511-9.
Alley S, Jennings C, Plotnikoff RC, Vandelanotte C. An Evaluation of Web- and Print-Based Methods to Attract People to a Physical Activity Intervention. JMIR Res Protoc. 2016;5(2):e94.
Schliemann D, Su TT, Paramasivam D, Treanor C, Dahlui M, Loh SY, et al. Effectiveness of Mass and Small Media Campaigns to Improve Cancer Awareness and Screening Rates in Asia: A Systematic Review. J Glob Oncol. 2019;5:1-20.
Wakefield MA, Loken B, Hornik RC. Use of mass media campaigns to change health behaviour. Lancet. 2010;376(9748):1261-71.
Hashim R, Williams S, Thomson WM. Severe early childhood caries and behavioural risk indicators among young children in Ajman, United Arab Emirates. Eur Arch Paediatr Dent. 2011;12(4):205-10.
Alsharif MK, Salim MN, Ahmad IN, Ismail S. Association of parental knowledge, attitude, and practice of oral health with early childhood caries among preschool children: a systematic review. Malaysian J Med Heal Sci. 2020;16(2):300-7.
Gilligan C, Kypri K, Bourke J. Social networking versus Facebook advertising to recruit survey respondents: a quasi-experimental study. JMIR Res Protoc. 2014;3(3):e48
