Comparative analysis of trending tweets in Twitter during the year 2022 on days of public health significance

Diana Constance D.; Rohini Subbiah; Parangimalai D. Madankumar; Aparna Sukumaran

doi:10.18203/2394-6040.ijcmph20233124

Authors

Diana Constance D. Department of Public Health Dentistry, Ragas Dental College and Hospital, Chennai, Tamil Nadu, India
Rohini Subbiah Department of Public Health Dentistry, Ragas Dental College and Hospital, Chennai, Tamil Nadu, India
Parangimalai D. Madankumar Department of Public Health Dentistry, Ragas Dental College and Hospital, Chennai, Tamil Nadu, India
Aparna Sukumaran Department of Public Health Dentistry, Ragas Dental College and Hospital, Chennai, Tamil Nadu, India

DOI:

https://doi.org/10.18203/2394-6040.ijcmph20233124

Keywords:

Social media, Health promotion, Health campaigns, Dental health

Abstract

The use of social media in healthcare communication has expanded, public dissemination of health-related information is less common. Objective of the study was to compare the number of tweets received by public health campaigns with trending tweet and likes in twitter on those specific days. Recent posts with hashtags of nine general health and five dental public health related campaigns between 01 January 2022 to 31 December 2022 were selected from Twitter based on public health importance. We looked for top trending campaigns that had the most global reach. Descriptive statistical analysis was performed. Among the nine general health campaigns, no likes were received for five campaigns and three campaigns got likes which were greater than the trending campaigns. Among the oral health related tweets, only National tooth brushing day campaign garnered 76000 likes and none of the other oral health related tweet garnered likes. Future Twitter-based health campaigns should emphasize image-based information endorsed by a reputable organization. Further support for this message from well-known twitter users could expand the information's reach.

Metrics

Metrics Loading ...

References

Cayton H. The alienating language of health care. J R Soc Med. 2006;99;484.

Kietzmann JH, Hermkens K, McCarthy IP, Silvestre BS. Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons. 2011;54;3:241-51.

Obar JA, Wildman S. Social media definition and the governance challenge: An introduction to the special issue. Telecommunications Policy. 2015;39;9:745-50.

Chowdhry A, Kapoor P. Twitter for microblogging in oral health care, research and academics: Road map and future directions. J Oral Maxillofac Pathol. 2021;25:511-4.

Data Reportal. Digital Global Overview Report. Available at: https://datareportal.com/reports/digital--global-overview-report. Accessed on December 2022.

Bahabri RH, Zaidan AB. The impact of social media on dental practice promotion and professionalism amongst general dental practitioners and specialists in KSA. J Taibah Univ Med Sci. 2021;16(3):456-60.

Sinnenberg L, Buttenheim AM, Padrez K, Mancheno C, Ungar L, Merchant RM, et al. Twitter as a Tool for Health Research: A Systematic Review. Am J Public Health. 2017;107:143.

Raghupathi W, Raghupathi V. Big data analytics in healthcare: promise and potential. Health Inf Sci Syst. 2014;7;2:3.

Ching HC, Iyer H. Trends in Twitter – Hashtag Applications: Design Features for Value-Added Dimensions to Future Library Catalogues. Library Trends. 2012;61;1:248-58.

George N, Britto DR, Krishnan V, Dass LM, Prasant HA, Aravindhan V. Assessment of hashtag (#) campaigns aimed at health awareness in social media. J Edu Health Promot. 2018;7:114.

Fung IC, Blankenship EB, Goff ME, Mullican LA, Chan KC, Saroha N, et al. Zika virus related photo sharing on Pinterest and Instagram. Disaster Med Public Health Prep. 2017;11:656 9.

Seltzer EK, Jean NS, Kramer Golinkoff E, Asch DA, Merchant RM. The content of social media’s shared images about Ebola: A retrospective study. Public Health. 2015;129:1273 7.

Thackeray R, Burton SH, Giraud Carrier C, Rollins S, Draper CR. Using Twitter for breast cancer prevention: An analysis of breast cancer awareness month. BMC Cancer. 2013;13:508.